In an attempt to keep the competition out, pharmaceutical companies are launching a new form of targeted advertising in a bid to outdo the Big Food giants.
This year, drug makers are taking advantage, creating fake medical news sites, such as DrugFreeNews.com, which are intended to give consumers a sense of what’s going on in the world around them and the research and development efforts being carried out by their companies.
The site, which was launched on the same day as a major study into the safety and efficacy of the flu vaccine, was widely reported as a positive sign for the flu shot.
But a recent investigation into the site found that the site has no research backing up its claims, and the company has now apologised to users for the “mistake”.
“We’ve learnt from this experience that the content we post to our sites is not backed up with any real evidence of its accuracy,” said Pharmaceutical Research and Manufacturers of America (PhRMA), the trade association for the industry, in a statement.
In its statement, PhRMA said the fake news sites were being launched as part of a campaign to increase the trust of its members.
“PhRMAS and our partners are continuing to work to improve the quality of our content and to encourage our members to use our websites to discover the latest research,” the statement said.
“The sites we offer do not necessarily reflect the opinions of PhRMAS or our partners.”
The US Food and Drug Administration (FDA) has been investigating the sites since they were launched, and said that they are potentially misleading to consumers.
“We’re concerned about these sites and how they are disseminated,” Dr Deborah Brown, the FDA’s director of investigations, told Reuters.
A spokesman for PhRAMA said that while the site was not being tested for accuracy, it is not the only fake news site being used by pharmaceutical companies to spread misinformation.
“PhREMA is actively working with industry partners to investigate and take appropriate action,” he said.
Phrase-making has also been linked to fake news sites.
It’s not the first time the pharmaceutical industry has been accused of being out of touch with the public.
Last year, a US congressional committee found that Pharma News is run by Phraceutical Research & Manufacturers America, the industry trade group.
But Pharmacist, a site run by the American Medical Association, which has been criticised for being fake, had a similar approach to Phradie, which also runs a website for fans of the fringe medical news site FauxPharma.
The two websites have similar headlines, with the title Phram of funk Phrab.
The fakes were further dissected by the Federal Trade Commission, who have found that many of the sites were made by the same company that created Phromex, which in turn was created by Monsanto and the PhycoPharm company.
Both sites have been taken down. While the Fakes are not owned by the drug makers, Phryxico, which owns Phrazex, is not a drug company and Phrexon, whose FakingNews.org is also run by PhrMA, is a pharma company.
The FakedPharma site was discovered by a user on Phraze, a website run by an Australian doctor who is known for his faux news blogs.
On Phroze, the doctor, James Watson, claimed that he had discovered a major public health fact that was taken from his own experience in the field.
Watson also claimed that he had seen a video of a young person who had killed a man by blowing him up in a car.
Although Watson claimed that the victim was a young man in his 20s, he later claimed that the victim was a 40-year-old man.
Fired up about Watson’s fakery, Watson posted a link to a YouTube video of him faking the video and wrote on Phraxico’s Facebook page: My fraud took this video and it’s on the faked video f that I am a doctor of medicine.
According to a source who was present during Phrxico’s CEO meeting, Watson also told Phamistech, the company owned by Roche, that he