Google has reportedly acquired MediaBane for $240 million in cash and stock, bringing its total acquisition price to $250 billion, reports Venture Beat.
According to the Wall Street Journal, MediaBanes $250-million deal includes its video content business and digital marketing division.
MediaBanias revenue for the third quarter of this year was $4.1 billion, up 10 percent year-on-year.
The company will continue to operate in India.
The company will retain some of its existing employees, which include founder Prashant Rana, CEO Deepak Sharma, and three other employees, according to the Journal.
The acquisition comes less than a year after Google bought rival mobile app company Apply for $970 million.
In the last two years, Google has invested more than $6 billion in startups, including YouTube, Facebook, and YouTube Red.
The search giant has also launched the Google Ventures accelerator, which offers up to $10 million in seed funding for startups that meet certain benchmarks.