Business Insider is reporting that Facebook is expanding its focus on digital advertising, with the social network adding more than 30 new ad services to its suite.
The social network has recently expanded the reach of its digital ad business, adding new ad platforms and products, according to a report from Recode.
The news comes amid a sharp rise in the popularity of ad products and services on social media.
According to the report, Facebook now boasts more than 20,000 ad services, which is up from more than 2,000 in the same time frame last year.
“Our ad offerings are growing faster than any other marketer,” Mark Zuckerberg, Facebook’s CEO, said in a statement.
“This is because of the tremendous amount of data that Facebook has accumulated over the past decade.”
Facebook has recently added a number of new ad products to its platform, including the new social network’s ad discovery platform and the mobile app.
It is also expanding its efforts in the mobile ad space, with Facebook now adding its mobile ad discovery service.
Facebook has been investing heavily in mobile advertising since it acquired the mobile advertising service Snapchat in late 2016.
Snapchat is currently in a free trial of the platform.
While the move to add ad services and products to Facebook’s platform has been underway for some time, it was the first time the social networking giant had expanded its digital advertising efforts to the mobile.
This move was expected and a boon for the likes of Adweek, a tech news site, which has been heavily criticized for being biased towards Facebook.
“It’s great that Facebook will finally have a digital ad platform to use,” said Adweek founder and CEO Andrew Piotrowski.
“It’s good for advertisers, it’s good, it really is great.
Facebook has proven it can make a big impact in digital advertising.”
Facebook’s digital ad service, AdMob, has become one of the most popular ad platforms on the platform and has grown its audience in the past year.
The company also launched a new mobile app, AdRush, in the fourth quarter.