There’s no better time to start creating content marketing ideas than now, according to content marketing expert Dr. Brian M. Miller.
In an exclusive interview with The Sport Bog, Miller shares the secrets behind how to create content that works, how to optimize your content marketing efforts and what’s next for his advice.1.
Use keyword research to help you figure out your best keywords2.
Learn your target audience3.
Understand what your audience likes and dislikesAbout 5 years ago, Miller created the first website, GetTiger.com, and in the process built a reputation for offering a free online membership service to golfers.
Miller said the site had a big impact on the golf industry.
“A lot of golfers who are on Tiger’s membership list actually started to become better golfers,” Miller said.
“They started to use the Tiger membership program more than they used their clubs.
The golf industry really changed and it changed the way golfers spend their money.”
In the last two years, the golfers have really taken notice of Tiger’s business model and have embraced it.
“Miller said he’s noticed a lot of the golf community is “focusing on one thing in particular.””
When people are focused on one topic, they tend to forget to think about the other topics,” he said.
Miller said golfers are looking for “one thing, one thing only,” and the content they create needs to focus on that.”
Miller’s new website, Tiger.com , offers membership, a calendar of golf courses and golf-related events, and a weekly email newsletter. “
You have to think of what people want to do with your content and what your content will deliver to them.”
Miller’s new website, Tiger.com , offers membership, a calendar of golf courses and golf-related events, and a weekly email newsletter.
Miller says Tiger’s success has brought him a lot more traffic than he ever expected.
“The site has really grown and gotten a lot bigger than I expected,” Miller told The Sport Bog.
“It’s really grown a lot faster than I thought it would.
Tiger has really changed how people approach golf.”
Miller also said golf-specific content can be more effective than regular content.
“You can get great content that’s focused on specific events, specific players or certain areas of the world and really make a difference,” he continued.
“And there’s a lot that golfers can do to actually help their golf game improve.”
“There’s going to be more focus on content and less on ads. “
You’re going not going to need as many ads as you used to.””
There’s going to be more focus on content and less on ads.
You’re going not going to need as many ads as you used to.”
Miller is one of the most prominent and successful content marketers in the industry, with his own website Tiger.org, a site that offers a golf-focused newsletter, weekly newsletter, and golf course calendar.
Miller’s goal is to create “a sustainable model that works for everyone, whether you are in the golf business or in the advertising business.”
Miller has also created several new sites, including Tiger.net, TigerMate, TigerWorld, TigerGolf.com and TigerWorld.com.
Miller also recently released a new book, How to Use the Content Marketing Tactics That Work for Your Business, available for purchase on Amazon and Barnes and Noble.
Miller says the key to content that helps golfers achieve success in golf is using “content that can really resonate with the golfer.”
“I want to give people a way to really feel good about their golf, to feel confident about it and really help golfers grow their game,” he told The Sports Bog.
“I want them to be able to have fun in their golf games and enjoy their golfing lives.
If you don’t do that, they’re not going for it.”